Marketing Fundamentals for a Successful Small Business

This workshop will take participants through marketing research and strategy plans to start and build a successful small business. The emphasis will be on the value of marketing, branding, messaging, target markets and channels, positioning products and services, marketing methods, and social media.

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Learn how to make the magic happen by:

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• About various marketing research methods to focus your efforts.

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• How to apply research to develop a marketing strategy through various channels.

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• About actual successes and failures as an entrepreneur.

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Prior to the workshop give thought to:

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• How is your business or business idea going to become a successful business?

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• How do you envision the process from start up to making a living and hiring employees to build your business?

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Presenter: Bob Zukowski

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Bob Zukowski has been involved in international sales, marketing, and strategic planning for over 30 years. His career has ranged from large corporations to his own startups. Over the past 13 years Bob has been a hands-on entrepreneur involved with his own startup.

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Sponsored by Norwalk Library

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