The Medium Is The Message: How Technology Changes The Way A Message Is Perceived
In today’s consumer-centric digital-first business environment, organizations have multiple ways to reach their target audience with sales and marketing messages. It’s a daunting mixture that includes, email, mobile messaging, social media, and video. However, what’s not readily apparent to many small business owners is that each of those channels uniquely colors the message and changes the way it’s interpreted. Enterprises who understand this have a strategic advantage when it comes to getting the attention of (and influencing) their current and prospective customers.
What you will learn:
- The importance of adapting your messaging to specific communication channels
- Why some mediums work better than others when it comes to influencing prospects
- A best practices approach to mainstream digital branding and marketing
- Why video is “the next best thing to being there” when it comes to communicating important concepts to your customers and prospects
Presenter: Doug Rawady
Doug Rawady is a Business Development Director with Sandler Training. He helps company owners and entrepreneurs realize their full performance and income potential through the discovery and activation of underutilized resources and assets, and the application of proven sales, marketing, leadership and customer relationship strategies and best practices.
With more than 40 years B2B and B2C experience under his belt, Doug is able to quickly and objectively assess an organization’s problems and deficiencies and, after doing so, typically come up with one or more turnkey solutions that meet them head-on.
Event Sponsored by Fairfield Library