Marketing Warfare: Winning Business in a Competitive Environment
In today’s competitive environment, marketing is a war where the enemy is the competition, and the customer is the ground to be won. While satisfying customer needs is essential, success will also depend on your ability to outwit, outflank, and outfight your competition. This program will present the basic strategies from which one can choose to heighten their chances for commercial success.
Attendees will learn:
- What are the types of warfare you might wage.
- Which strategy would give you the best chance of winning.
- How can you compete-with-advantage in your market.
- How can you differentiate your product/service to standout in your market...
- What benefits will you realize through differentiation.
Presenter: Peter Engstrom
Peter is the founder and Managing Director of Mainly Marketing – a consulting firm that has been helping businesses increase their marketing effectiveness and profitably grow sales for more than 35 years. Clients have included EG&G, Cutler-Hammer, EATON, Kollmorgen, Panasonic, Signal Transformer, and Eaton. In addition, he founded two American firms, serving as their COO and profitably growing each entity into a market share leader in North America. He is also an Adjunct Professor at Sacred Heart University teaching various undergraduate and graduate marketing courses.